Distillers Hub™

Japan

A one-page guide to Japan for the spirits trade: the country, its people, its economy and how it drinks.

At a glance

Capital
Tokyo
Official languages
Japanese
Currency
Japanese yen (JPY)
Time zone
UTC+9 (no daylight saving)
Area
377,975 km²

People

Population
123.3 million (2025)
Population growth
-0.5% a year
Living in towns and cities
92.3%
Aged under 15
11.2%
Aged 65 and over
30.0%
Life expectancy
84.0 years

Economy

GDP
US$4.45 trillion (2025)
GDP per person
US$36,119 (2025)
Economic growth
1.2% (2025)
Inflation
3.2% (2025)

Climate

Mostly temperate but varying widely north to south: Hokkaido is humid continental with long cold winters and heavy snow, the Sea of Japan coast of Honshu gets heavy winter snowfall and can be very hot in summer, and the south is much warmer. A rainy season and typhoons affect the summer and early autumn, which matters for warehouse humidity and shipping schedules.

Alcohol

Alcohol is
Legal
Legal drinking age
20 (the age of majority fell to 18 in April 2022 but the drinking age stayed at 20)
Alcohol per adult a year
6.26 litres of pure alcohol (2024)
Traditional drinks
Sake (rice wine), Shochu (distilled from rice, barley, sweet potato, buckwheat or brown sugar), Japanese whisky

Sources: World Bank (population, economy and demographics), WHO Global Health Observatory (alcohol per adult and drinking mix); NTA - Sake Report (July 2025); Japan Customs tariff, Chapter 22; Wikipedia - Legal drinking age; Wikipedia - Japan; Wikipedia - Shochu; Brand Finance - Japan alcoholic drink brands 2025; The Daily Pour - Brand Champions 2023; The Spirits Business - Brand Champions 2026. Figures are the latest each source publishes; the year is shown beside each one.