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Country guides / Madagascar

Madagascar

A one-page guide to Madagascar for the spirits trade: the country, its people, its economy and how it drinks.

At a glance

Capital
Antananarivo
Official languages
Malagasy, French
Currency
Malagasy ariary (MGA)
Time zone
UTC+3 (EAT)
Area
587,295 km²

People

Population
32.7 million (2025)
Population growth
2.4% a year
Living in towns and cities
32.9%
Aged under 15
38.9%
Aged 65 and over
3.5%
Life expectancy
63.8 years

Economy

GDP
US$19.6 billion (2025)
GDP per person
US$599 (2025)
Economic growth
3.0% (2025)
Inflation
8.1% (2025)

Climate

Tropical to subtropical maritime. Hot, rainy season from November to April, often with damaging cyclones; cooler dry season May to October. The central highlands are cooler and drier, the south and south-west semi-arid. Cyclones and humidity matter for warehouse and port logistics.

Alcohol

Alcohol is
Legal
Alcohol per adult a year
1.0 litres of pure alcohol (2019)
What people drink
Beer 68.6%, wine 9.5%, spirits 21.8% (2019)
Traditional drinks
Toaka gasy (artisanal sugarcane rum, still illegal pending a law), Betsabetsa (fermented sugarcane drink), Rhum arrangé (rum macerated with fruit and spices)

Sources: World Bank (population, economy and demographics), WHO Global Health Observatory (alcohol per adult and drinking mix); L'Express de Madagascar - beer production; AllAfrica - toaka gasy bill; L'Express - excise on alcohol 2024; Three Horses Beer; AllAfrica - arranged rum maker; World Bank country data; WHO Global status report on alcohol and health 2024 (via Wikipedia table); UN Comtrade public API, HS 2208. Figures are the latest each source publishes; the year is shown beside each one.