Country guides / Samoa
Samoa
A one-page guide to Samoa for the spirits trade: the country, its people, its economy and how it drinks.
At a glance
- Capital
- Apia
- Official languages
- Samoan, English
- Currency
- Samoan tala (WST)
- Time zone
- UTC+13 (no DST since 2021)
People
- Population growth
- 0.6% a year
- Living in towns and cities
- 17.5%
- Aged under 15
- 38.1%
- Aged 65 and over
- 6.1%
- Life expectancy
- 71.8 years
Climate
Equatorial, average about 26.5 C. Main rainy season November-April, though heavy rain can fall in any month.
Alcohol
- Alcohol per adult a year
- 2.86 litres of pure alcohol (2022)
Sources: World Bank (population, economy and demographics), WHO Global Health Observatory (alcohol per adult and drinking mix); Wikipedia: Samoa; World Bank indicators API; WHO Global Health Observatory API; UN Comtrade public API; Islands Business - Ownership of Vailima back in local hands (21 Feb 2023). Figures are the latest each source publishes; the year is shown beside each one.