Distillers Hub™

Samoa

A one-page guide to Samoa for the spirits trade: the country, its people, its economy and how it drinks.

At a glance

Capital
Apia
Official languages
Samoan, English
Currency
Samoan tala (WST)
Time zone
UTC+13 (no DST since 2021)

People

Population growth
0.6% a year
Living in towns and cities
17.5%
Aged under 15
38.1%
Aged 65 and over
6.1%
Life expectancy
71.8 years

Climate

Equatorial, average about 26.5 C. Main rainy season November-April, though heavy rain can fall in any month.

Alcohol

Alcohol per adult a year
2.86 litres of pure alcohol (2022)

Sources: World Bank (population, economy and demographics), WHO Global Health Observatory (alcohol per adult and drinking mix); Wikipedia: Samoa; World Bank indicators API; WHO Global Health Observatory API; UN Comtrade public API; Islands Business - Ownership of Vailima back in local hands (21 Feb 2023). Figures are the latest each source publishes; the year is shown beside each one.