An Atlanta spirits entrepreneur has launched a new tequila label packaged in a custom lip-shaped glass bottle. The company engineered the distinctive structural packaging to stand out on crowded back bars and retail display shelves. The launch underscores the increasing reliance on creative bottle design to drive visibility in the highly competitive North American agave spirits sector.
Read the full report at The Atlanta Journal-Constitution
Summary written by Distillers Hub from the original report. Spotted an error? Tell us.