Distillers Spirits producer Maison Ferrand has launched a new commercial cellar initiative for its Planteray Rum brand across independent retail channels. Under the program, the company has invited independent liquor merchants to personally select their own individual casks. Participating store owners can choose from a curated portfolio featuring eight distinct spirit expressions sourced from six global origins.
Read the full report at The Spirits Business
Summary written by Distillers Hub from the original report. Spotted an error? Tell us.