Brands · United States
· 1 min read · Source: Yahoo
Sazerac is promoting its new smoked maple whiskey through a hidden-bar scavenger hunt in two major US cities. The campaign targets consumers in those urban markets.
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Heineken's new chief executive said the company must do better, even though third-quarter sales came in above forecast. The comments were made after the quarter…
Lagavulin has taken the top position in Casks of Distinction's The Twelve list. The ranking recognises whisky producers within the Casks of Distinction selectio…
Heaven Hill has commemorated its distillery fire with a bottling called Phoenix. The release marks the rebuilding of production after the incident.
Spirits-based ready-to-drink products reached $4bn in US off-trade sales. The category continues to expand in retail channels across the United States.
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